It is not entirely clear why Apple has decided to replace Free with Get, but it may have to do with the growing sentiment that apps with in-app purchases are not free. The main App Store view on the desktop is still using the former 'Free' wording, but it's likely to update soon.
'Get' has replaced 'Free' in the main App Store view on iOS, on the App Store Top Charts, and on individual app pages.
The change has been implemented on both the iOS App Store and the desktop App Store.Īpps that have an upfront cost continue to be listed with a price underneath, but apps that do not now display the new wording.
Apple has changed the wording for free games in its App Store, and the app purchase buttons that once read 'Free' for apps with no cost now read 'Get' instead.
